O Taboola Pixel allows you to follow conversions that are made in your checkout.

This is extremely essential for who's running ads with Taboola, because it allows you to understand how your clients are interacting to your checkout and helps you to optimize your campaigns for better results.

Setting Up your Pixel

You just need to access Settings inside of Online Store, in the left menu.

Go down until you find Taboola Pixel. You just have to insert your pixel number, as image below:



We have another option available, that you can set to fire the value of shipment in Purchase, just mark Fire Shipment on Purchase if want to use this option.

To check if your Taboola Pixel is working perfectly, you can simulate a Purchase in your store and use a Chrome Extension -> Taboola Pixel Helper.
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